September 4, 2025
9:00 AM – 10:30 AM – In-Person @ ModernWell: 2909 S. Wayzata Blvd. Minneapolis, MN 55405
This event is limited to 28 participants
Are you tired of L&D being seen as a cost center? If you’re currently tracking metrics like “people trained” or “courses delivered”, you’re likely reinforcing that perception. This session is your opportunity to shift that mindset. With the tools and knowledge from this session, you will be able to move beyond simple activity tracking to measure the true impact of your programs.
We will explore:
- The foundational ROI Methodology and its 5-Level Framework for comprehensive program evaluation.
- A practical approach to aligning L&D programs with key impact metrics, ensuring your efforts contribute directly to organizational success.
- How to proactively integrate data collection into your program design.
This session will empower your small yet mighty L&D team to provide concrete data to high-level stakeholders, earning your spot at the decision-making table. Join us to begin transforming your measurement capabilities!
This is the second installment of a three-part series occurring throughout 2025. You are welcome to attend any or all of the sessions as your schedule permits. These sessions will cover three essential aspects of L&D: Strategy, Measurement, and Design. We’ll explore how a Small Yet Mighty L&D team can effectively implement each.
Please note: While this is an in-person event, our speaker will be joining us virtually.
Our Speaker
Damien M. Sánchez earned his doctorate from the Organization, Information, and Learning Sciences (OILS) program at the University of New Mexico (UNM). He leverages his expertise to produce engaging learning experiences, detailed research, and thorough evaluations. As the owner of Puerta Abierta Performance Consulting, he conducts evaluations and develops online learning modules for clients like the New Mexico Department of Health. He is a Certified Return on Investment Professional and Associate with the Return on Investment (ROI) Institute where he facilitates face-to-face and online workshops on program evaluation and ROI. Prior to completing his Ph.D., Damien worked as a Senior Instructional Designer producing online and face-to-face learning solutions for the U.S. government. He also spent six months working in Sri Lanka as a Content Development Specialist for the Asian Development Bank. Damien has published several peer-reviewed articles that investigate digital activism on Twitter. He has received awards for academic excellence, contributions to the Latino community, and citizenship.
Check out Damien’s new book here: https://www.amazon.com/Knowledge-Co-Construction-Online-Learning-Intelligence/dp/1032349190
Modernwell is a members-only coworking space. We are excited to hold our events in their beautiful space, but can not extend access beyond the event time. Once the event ends, all attendees are expected to depart the building OR they can purchase a day pass at a discounted rate of $30 for the remainder of the day. Please stop by the ModernWell front desk before or after the event to purchase your pass.
This program is FREE for all ATD-GTC members. Members may bring one complimentary, registered guest.
By registering for this event, you consent to the use of your image and likeness in photographs and videos taken at the event. These images may be used by ATD-GTC for promotional purposes, including but not limited to, social media, website, and printed materials.